different shops.

same standard.

four locations.

four personalities. one standard.

World Golf Village

Our original HMX location—built in the heart of World Golf Village.

 World Golf Village is where HMX Group began. Designed with a warm, cozy atmosphere unlike any other HMX location, this shop blends elevated grooming with a laid-back lounge feel that keeps guests coming back.

Expanded in 2025, the flagship location now features 13 stations, a larger guest lobby, full bar, and our signature Maintenance Bay offering manicures and pedicures designed specifically for men.

Built around experience, energy, and growth, WGV continues to set the standard for the HMX brand.

TREATY OAKS

(ST. AUGUSTINE)

Modern design meets classic HMX energy.

Opened in 2023, Treaty Oaks became the very first business to open inside the new Publix plaza on CR 207—right as one of the fastest-growing areas in St. Johns County began to explode with growth.

This location brings a brighter, more modern feel to the HMX brand while still keeping the industrial edge that defines the experience. Clean lines, open space, and a high-energy atmosphere make Treaty Oaks feel both elevated and approachable.



Built for growth from day one, Treaty Oaks continues to attract guests looking for more than just a haircut.

Yulee

Industrial, gritty, and full of character.

Opened in the fall of 2023, Yulee sits in the heart of town at the intersection of SR 200 and US-17. This location brings a darker, more classic industrial feel to the HMX brand with concrete textures, metal finishes, brick accents, and custom artwork throughout the space.

With 8 stations and a unique 5-and-3 station layout, Yulee offers a slightly different flow and atmosphere than the rest of the group—creating a more intimate experience while still delivering the same HMX standard.



Raw, comfortable, and built with personality, Yulee captures everything guests love about the industrial barbershop experience.

Middleburg

Small footprint. Big performance.

Opened in the fall of 2024, Middleburg is located in the Publix plaza at Blanding Boulevard and SR 218. As the smallest shop in the HMX Group, creativity and intentional design played a huge role in bringing the space to life.

While the layout supports just 7 stations, the experience and productivity are anything but small. Middleburg consistently ranks as one of the top-performing HMX locations in average ticket, proving that atmosphere, systems, and guest experience matter more than square footage.

Designed with efficiency, energy, and experience in mind, Middleburg delivers a tighter, more intimate version of the HMX brand without sacrificing what makes it special.